Victoria’s Secret Brand History: 10 Best-Selling Models to Know

Ever wonder how Victoria’s Secret became such a powerful force in the world of fashion? Well, you're not alone! From its start as a small lingerie brand to the global empire it is today, Victoria's Secret has created an iconic image that millions recognize. But beyond the glitz and glamor of the brand, the models who wore their signature wings stole the spotlight. Let's dive into the fascinating history of Victoria's Secret and meet the best-selling models who helped make it a household name.


Table of Contents

  1. Victoria’s Secret Brand Story: From Humble Beginnings to Global Fame
  2. The Best-Selling Victoria’s Secret Models: Who They Are and Why They Shine
  3. Top Designs: The Outfits That Defined Victoria’s Secret
  4. The Legacy of Victoria’s Secret Fashion Shows
  5. Conclusion
  6. FAQs

Victoria’s Secret Brand Story: From Humble Beginnings to Global Fame

Victoria’s Secret began in 1977, and its origins might surprise you! The founder, Roy Raymond, created the brand because he felt uncomfortable shopping for lingerie for his wife in department stores. Fast forward a few years, and what started as a small boutique became a billion-dollar brand. In the early '90s, the Victoria’s Secret fashion shows took the brand to new heights, helping it evolve from just lingerie to a pop culture phenomenon.


The Rise of Victoria’s Secret Fashion Shows

The fashion shows were a major part of Victoria’s Secret’s success. These annual events were not just catwalks—they were theatrical, star-studded spectacles. And let’s be real, who didn’t tune in to see their favorite models strut down the runway in those iconic angel wings? But what made these shows stand out was the models themselves. The charisma, beauty, and star power of Victoria’s Secret’s angels made the brand what it is today.



The Best-Selling Victoria’s Secret Models: Who They Are and Why They Shine

Let’s get to the heart of it—the best-selling Victoria’s Secret models who graced the runway, became cultural icons, and made history for the brand.


1. Heidi Klum: The Queen of Victoria’s Secret

Heidi Klum wore her Victoria’s Secret wings for over a decade. Her sunny personality, paired with a fierce runway walk, made her one of the most famous models the brand ever had. She didn’t just walk the shows; she became synonymous with them, appearing in the brand’s commercials and becoming a TV personality. It's no wonder she’s often called "The Queen of Victoria’s Secret."


2. Adriana Lima: The Timeless Angel

Adriana Lima is one of the longest-serving Victoria’s Secret models, and her dedication showed in every strut down the catwalk. She was the face of the brand for almost two decades, and her beauty and grace are unforgettable. When you think of Victoria’s Secret, it’s hard not to picture Adriana. She’s the epitome of what an angel represents.


3. Tyra Banks: Breaking Barriers

Tyra Banks wasn’t just a Victoria’s Secret model—she was a trailblazer. As one of the first Black models to become a Victoria’s Secret Angel, Tyra shattered barriers and opened doors for more diversity in the modeling industry. Plus, her confidence was infectious, inspiring many women to embrace their unique beauty.


4. Alessandra Ambrosio: The Brazilian Bombshell

Alessandra Ambrosio brought Brazilian heat to the Victoria’s Secret runway. Known for her sultry looks and effortless beauty, Alessandra was one of the brand's top earners. She was also chosen to wear the coveted Fantasy Bra multiple times, a true sign of her status with the brand.


5. Gisele Bündchen: The Icon

Speaking of Brazilian beauties, no list is complete without mentioning Gisele Bündchen. Arguably the most famous model in the world, Gisele’s time with Victoria’s Secret made her a household name. Her effortless style, combined with her striking looks, made her one of the most sought-after models of all time.



6. Miranda Kerr: The Sweetheart Angel

Miranda Kerr is often described as the “girl next door” of Victoria’s Secret. Her bubbly personality and adorable dimples won the hearts of fans worldwide. She became one of the most beloved angels, and her playful runway presence was always a crowd favorite.


7. Candice Swanepoel: The Ultimate Showstopper

Candice Swanepoel is known for her jaw-dropping beauty and incredible figure. A favorite on the runway, Candice stunned fans every time she walked, whether she was in glittering wings or donning the Fantasy Bra. She’s the kind of model that leaves a lasting impression.


8. Behati Prinsloo: The Rebel Angel

With a bit more edge than some of her peers, Behati Prinsloo brought a rebellious charm to Victoria’s Secret. Her rockstar vibe (maybe influenced by her marriage to Maroon 5’s Adam Levine!) made her a standout, and fans couldn’t get enough of her fun, carefree personality.


9. Lily Aldridge: The Graceful Beauty

Lily Aldridge was the definition of elegance on the Victoria’s Secret runway. With her timeless beauty and grace, she became a staple of the shows for many years, and her poise helped elevate the brand’s image to a new level of sophistication.


10. Karlie Kloss: The Modern Supermodel

Karlie Kloss was not just a Victoria’s Secret Angel—she was a modern-day supermodel. Known for her brains as well as her beauty, Karlie brought a fresh, youthful energy to the brand, making her a fan favorite. Her dynamic runway walk and infectious smile made her stand out in a new generation of angels.



Top Designs: The Outfits That Defined Victoria’s Secret

When it comes to Victoria's Secret, the designs worn by the models on the runway became just as iconic as the models themselves. One of the most memorable pieces is the Fantasy Bra, a dazzling creation encrusted with precious gems like diamonds, sapphires, and rubies. These bras are not just lingerie—they are masterpieces, with price tags soaring into the millions. Each year, a top model, like Adriana Lima or Gisele Bündchen, was chosen to wear this show-stopping piece, making it the highlight of the fashion show. The Fantasy Bra symbolized the brand's luxury and commitment to pushing the boundaries of design.

Another unforgettable aspect of Victoria’s Secret shows is the angel wings. These wings became the symbol of a Victoria’s Secret Angel, and over the years, they evolved from simple feathered designs to grand, elaborate pieces that defied gravity. Some wings spanned over six feet, adorned with crystals, flowers, or even LED lights. The designs were a blend of art and engineering, making every runway moment a visual spectacle. These iconic wings and Fantasy Bras left an indelible mark on the fashion industry, setting Victoria’s Secret apart as a brand that embraced both glamour and fantasy.


Popular Victoria’s Secret Picks: What Fans Keep Coming Back For

When it comes to fan favorites, Victoria’s Secret has a few iconic collections that keep customers coming back time and time again. One of the most popular lines is the Body by Victoria collection. This line is celebrated for its perfect blend of comfort and style. The soft, breathable fabrics and flattering fits make it a go-to for women who want to feel comfortable but still look sexy. Whether it’s a t-shirt bra for everyday wear or a delicate lace bralette for special occasions, the Body by Victoria collection has earned a permanent spot in many wardrobes.

Another timeless favorite is the Bombshell bra, which is often hailed as the ultimate push-up bra. Known for adding two cup sizes, the Bombshell gives an instant confidence boost to anyone wearing it. It’s a must-have for those looking for that dramatic lift and cleavage, perfect for special occasions or whenever you want to make a statement. The bra’s bold design and ability to create an hourglass figure is why it remains a top seller, years after its debut.

And of course, we can’t forget the Victoria’s Secret Lingerie line, which consistently offers a mix of playful and sultry designs. With a wide range of styles, from delicate lace sets to bold, strappy pieces, the lingerie collection has something for everyone. Fans appreciate the attention to detail, luxurious fabrics, and the ability to find pieces that make them feel empowered and confident. Whether it’s a gift for a special someone or a treat for themselves, customers know they can rely on Victoria’s Secret for lingerie that combines both elegance and allure.



The Legacy of Victoria’s Secret Fashion Shows

Although the famous fashion shows ended in 2019, their legacy remains. They changed the way we think about lingerie and made it something to be celebrated. The fashion shows became a cultural event, and the angels turned into superstars. Their influence is still felt in fashion and pop culture today.


Victoria’s Secret Today: A Brand in Transition

Victoria’s Secret has been going through a period of transition, reevaluating its image and focusing on inclusivity and diversity. The company has introduced new models and rebranded to reflect changing social attitudes. While the brand is evolving, it still carries the weight of its iconic past.



Conclusion

Victoria’s Secret has had a long and storied history, from its humble beginnings to becoming a global fashion powerhouse. The best-selling models who walked the runways helped shape the brand’s image, leaving a lasting impact on the fashion world. As Victoria’s Secret continues to evolve, its legacy remains a testament to the models, designs, and shows that captivated audiences for decades.



FAQs

-  Who is the most famous Victoria’s Secret model?

Adriana Lima and Gisele Bündchen are often considered the most famous models due to their long tenure and significant impact.

-  Why did Victoria’s Secret stop the fashion shows?

The brand discontinued the shows in 2019, citing a need to focus on inclusivity and evolving consumer preferences.

-  Which model wore the Fantasy Bra the most?

Adriana Lima wore the Fantasy Bra three times during her career with Victoria’s Secret.

-  What are the most popular Victoria’s Secret products?

Some of the best-selling products include the Bombshell bras, Body by Victoria collection, and the VS lingerie line.

-  Is Victoria’s Secret still relevant today?

Yes, despite recent changes, Victoria’s Secret remains a key player in the lingerie and fashion industry.