Born in 2006 with the purpose of creating a high quality rugged sneakers with studs, GIENCHI was a shoe brand that brings together the concept of industrial and elegant. In 2014, after gaining international success due to its signature “dirty” look and being sold in over 400 of the best stores worldwide, under the name METALGIENCHI the brand has evolved into a full blown shoe brand, introducing new styles and materials, perpetuating its legacy of MADE IN ITALY, handcrafted footwear. In 2020 the brand takes new shapes and inspirations aiming to evolve its DNA in a more contemporary key by combining its world made of rotten materials with acid colors with new technologies such as thermal, glow in the dark and photosensitive fabrics. Totally innovated face lift with the introduction of the new logo which, like a molten metal, blends perfectly with the lines of the sneakers, making the creations even more distinctive.