ASICS is one of the first global running shoe brands. It was built on the idea of “Anima sana in corpore sano,” a Latin phrase which translates to "a sound mind in a sound body". This philosophy became a legacy that remains an essential part of the brand to this day.
ASICS' founder, Kihachiro Onitsuka, believed being active creates a better lifestyle. Onitsuka lived to inspire, support and encourage everyone to embrace an active lifestyle. He wanted his brand to be accessible for all sports consumers ranging from beginners to professionals.
ASICS will continue to embody the legacy Onitsuka left behind. This company was originally founded to raise the spirit of Japanese youth, but ultimately promoted a healthy lifestyle throughout the world. These ideals helped form the ASICS of today.