PUMA’s story began in 1924 in Germany, when brothers Rudolf and Adolf Dassler started a footwear manufacturing company that would go on to shape the future of athletic performance. Originally crafting slippers and outdoor shoes, the Dasslers quickly pivoted to athletic footwear — gaining international attention when nearly half the athletes at the 1928 Olympic Games wore their shoes.

After the brothers parted ways, Rudolf founded PUMA in 1948. From that point forward, the brand became synonymous with innovation in sportswear, producing cutting-edge sneakers and apparel for athletes and style-conscious consumers alike.

Today, PUMA stands at the intersection of performance and culture — fusing its legacy in athletics with forward-thinking designs that resonate across sport, fashion and streetwear. From the track to the runway, and now to the streets of the UAE and the wider GCC, PUMA remains a symbol of speed, style and self-expression