Naked Wolfe is a luxury footwear brand that has quickly become a cult name among fashion-forward youth. Created by Australian siblings Cooper, Cody and Bronte Mance, the brand carries a bold family legacy rooted in the shoe business. Having grown up working in their father’s footwear store in Melbourne, the trio gained early hands-on experience in the industry. As soon as they were old enough, the fearless teens set off for China, where their older brother Luke was already based, to launch a wholesale footwear business — laying the groundwork for what would soon become Naked Wolfe.

 

First in high school, and later during their time in China, the Mance siblings grew increasingly frustrated with the lack of bold, youth-driven footwear on the market—shoes they actually wanted to wear themselves. Most options lacked the right mix of standout design, quality and affordability. Rethinking the status quo, they decided to launch their own brand: Naked Wolfe, with a focus on oversized, statement-making platforms that reflect the energy of a new generation.

Bronte and Cooper took on creative direction for the women’s and men’s lines respectively, while Cody managed almost everything else behind the scenes. Their signature "Stompy" sneakers—blending a distinct '90s retro vibe with a fresh take on trends for Gen Z and millennial consumers—quickly took the footwear industry by storm. Riding the wave of social media and youth culture, the brand gained rapid traction. Within just 18 months, Naked Wolfe had opened offices in Beverly Hills, Los Angeles and London.

Naked Wolfe blends generational craftsmanship with deep industry knowledge to produce luxury footwear that stands out in both quality and design. Driven by passion and experience, the brand remains committed to delivering the most innovative and refined shoes in its category. Embracing a "slow fashion" approach, Naked Wolfe operates on a thoughtful production cycle of four to six months, prioritizing intention over impulse.

Naked Wolfe co-founder Bronte Mance believes the brand’s success with platform boots was partly fueled by the pandemic. In the period just before COVID-19, the brand had already reached over $80 million in global shoe sales. “Consumers started broadening their horizons, which gave brands like ours the chance to showcase our designs without relying on traditional runway shows,” she explained. At one point, the young company was selling over 5,000 pairs of shoes per week.

The brand’s rapid growth was also driven by its explosive following on TikTok—amassing over several million likes in recent years—and its lightning-fast rise to cult status among Gen Z. It was this platform that helped propel Naked Wolfe into becoming one of the most talked-about footwear brands in the world.

Naked Wolfe’s six-inch platform boots, the “Spice,” officially became one of the most sought-after products in the world—turning into a viral hit among TikTok users and celebrities alike. According to fashion shopping platform Lyst, the model topped the charts in their “Fashion” category. Each quarter, Lyst releases its “Heat Index,” ranking the hottest items based on global sales, searches, page views and social media engagement. The Spice boots consistently made waves across all metrics.

One undeniable factor behind Naked Wolfe’s massive rise in popularity is its celebrity following. From the very first year, the brand caught the attention of global superstars. Madonna, Hailey Bieber, Rosalía, Sabrina Carpenter, Ariana Grande, Gigi and Bella Hadid, Kourtney Kardashian, Billie Eilish, Vanessa Hudgens, Willow Smith, Olivia Rodrigo, Kendall Jenner, Beyoncé and Dua Lipa have all been spotted in Naked Wolfe at different moments—each helping to elevate the brand’s status and solidify its presence as a favorite among A-list tastemakers.

Even Jenna Ortega, star of the hit Netflix series Wednesday, could not resist the appeal of Naked Wolfe’s standout sneakers.

Naked Wolfe began as an online-only brand, with its products initially available exclusively through its own website and select e-commerce platforms. Over time, the brand made its way into some of the world’s most renowned luxury retailers across the globe.

With a cult following of millions and recognition as one of the most in-demand footwear brands of its generation, Naked Wolfe’s founders earned a spot on the Forbes 30 Under 30 list and were awarded “Best Luxury Item of 2022.”

Naked Wolfe’s aesthetic is bold and unmistakably unique. The brand is known for some of the most iconic and instantly recognizable footwear silhouettes in contemporary fashion.

1. Spice Boot

Arguably the brand’s most iconic model—worn by celebrities like Hailey Bieber and Kourtney Kardashian—was named the most popular product in the world on Lyst, with over 111 million views on TikTok.

2. Sporty Sneakers

Platform sneakers remain one of Naked Wolfe’s most popular designs. Featuring chunky soles and timeless colorways—black, white and taupe—they perfectly capture the brand’s signature blend of boldness and versatility.

3. Track Sneakers

For fans of retro-style sneakers, Naked Wolfe offers bold designs with chunky soles and eye-catching accents that make a statement with every step.

4. Vixen Sandals

And for those who prefer something other than sneakers or boots, Naked Wolfe offers platform sandals with thick heels—perfect for adding height without compromising on style.

5. Angel Mules

For heel lovers, the brand offers platform sandals with bold straps and rhinestone-embellished buckles, while the back of the shoe proudly features Naked Wolfe’s iconic wolf emblem. 

Every pair is handcrafted with meticulous attention to detail, showcasing a level of craftsmanship that’s evident in the flawless final product. It’s a line that instantly stands out for its innovation and creative vision.

The young designers behind Naked Wolfe deliver playful, eye-catching styles that radiate energy and joy through their bold, dynamic silhouettes.

In 2025, Naked Wolfe made a standout appearance in a commercial for Poppi soda during the biggest sporting event of the year in the United States—the NFL Super Bowl. 

Wearing Naked Wolfe shoes in the ad was Alix Ashley Earle, an American social media star who rose to fame through her viral “Get Ready With Me” TikTok videos, where she shares candid glimpses into her personal life.

Naked Wolfe’s presence at the Super Bowl is quickly becoming a tradition. In 2024, the brand’s footwear was worn by R&B artist H.E.R. during her performance with Usher at the halftime show.

Footwear isn’t the only focus for the brand—Naked Wolfe has recently expanded into women’s handbags and jewelry, further evolving its presence in the world of fashion and accessories.

 

The jewelry line offers an affordable entry point into Naked Wolfe’s edgy take on luxury. Much like the brand’s canvas boots in faux crocodile leather, the pieces exude a raw yet refined aesthetic. “We wanted to create jewelry that aligns with our bold identity while offering versatile pieces our community can use to express themselves,” said creative director Bronte Mance. “This carefully curated collection is perfect for layering and adds the finishing touch to any look.”

You can now shop the following women’s styles from Naked Wolfe at Tone Footwear.

Temple "White Leather"

Sporty "White"

Sound "Light Grey Cow Suede"

Smash "White / Silver Mesh"

Slider "Black"

And for men, we currently offer the following silhouettes from Naked Wolfe:

Kray "Hairy Cow Suede Black"

Kosa "Black Scribble" и "Graffiti Black / White"

 

CM-00 "Black Lth/White Lth/Hairy Red Suede Comb", "Black Lth/White Lth/Hairy Red Suede Comb" и "Black Nubuck/Latte Lth Combo"

Now available at Tone Footwear in Dubai, Naked Wolfe is redefining the luxury sneaker scene across the GCC countries. From standout platform sneakers to bold heels and accessories, the brand blends street-inspired style with high-fashion attitude.

With fast and reliable shipping across the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, customers throughout the region can now access one of the world’s most talked-about footwear brands. Step into the world of Naked Wolfe with Tone Footwear in Dubai and elevate your look with designs that turn heads among fashionists around the globe.