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About The Brand
Founded in 1906 in Boston, Massachusetts, New Balance began as the New Balance Arch Support Company, creating orthopaedic insoles designed to improve fit and comfort. Inspired by the balance of a chicken’s three-clawed foot, the brand developed products focused on stability, support and natural movement.
Remaining true to its roots, New Balance has grown into a global athletic brand while maintaining a strong commitment to craftsmanship and performance. It is one of the few major sportswear companies that continues to manufacture a portion of its footwear in the United States and the United Kingdom, upholding high standards of quality and local production.
With a philosophy centered on independent thinking, New Balance prioritises function over hype—delivering technically advanced running, lifestyle and performance footwear that blends innovation with timeless design.
Today, the brand also advances its sustainability goals through responsible sourcing, waste reduction initiatives, and long-term climate targets, striving to create products that are better for athletes, communities and the planet.
Remaining true to its roots, New Balance has grown into a global athletic brand while maintaining a strong commitment to craftsmanship and performance. It is one of the few major sportswear companies that continues to manufacture a portion of its footwear in the United States and the United Kingdom, upholding high standards of quality and local production.
With a philosophy centered on independent thinking, New Balance prioritises function over hype—delivering technically advanced running, lifestyle and performance footwear that blends innovation with timeless design.
Today, the brand also advances its sustainability goals through responsible sourcing, waste reduction initiatives, and long-term climate targets, striving to create products that are better for athletes, communities and the planet.
